What I Can Help With
Real problems I help real businesses solve — explained in plain English.
"I don't know if we're set up right."
Technology Strategy & Planning
You’ve been adding tools and systems as problems come up. Now nothing talks to each other and you’re not sure what you actually need. I look at everything you have, figure out what’s working and what’s wasting your money, and build a clear plan forward.
Vendor & Technology Guidance
Before you sign that contract or buy that software, let’s make sure it’s actually the right fit. I help you evaluate options, avoid overpaying, and stop collecting tools you’ll never use.
Growth Planning
What works for a 3-person shop breaks at 10. I help you build systems that won’t hold you back as your business grows — so you’re not starting over every time you hire someone.
"We're wasting too much time on this stuff."
Business Process & Automation
That spreadsheet you update every Monday. The report you copy-paste together. The thing that takes two hours but shouldn’t. I find the time sinks in your workflow and fix them — sometimes with automation, sometimes just by doing it smarter.
System Migrations
Moving from one system to another is stressful. Whether it’s switching accounting software, moving to the cloud, or replacing something that’s been ’temporary’ for three years — I handle the transition so nothing gets lost and your team isn’t down for a week.
Getting Everything Connected
Your calendar doesn’t sync with your booking system. Your invoices don’t talk to your accounting. Your files are in four different places. I connect the dots so information flows where it needs to without you being the middleman.
"I worry about getting hacked or losing everything."
Security That Makes Sense
Not paranoia — just practical protection scaled for your business. I review how you’re set up, close the gaps that actually matter, and make sure you have a plan if something goes wrong. No jargon, no scare tactics.
Backup & Recovery
If your computer died tomorrow, would you lose anything important? If you’re not sure, that’s exactly what I fix. Automatic backups, tested recovery, and peace of mind.
Access & Compliance
Who has access to what? What happens when someone leaves? If you handle customer data, are you doing it responsibly? I help you get this right without turning your office into a fortress.
"I just need someone I can call."
Ongoing Technology Advisory
Think of it as having a technology person on your team — without the full-time salary. Monthly check-ins, quarterly planning, and someone to call before you make a big decision or when something breaks at the worst possible time.
Local & Available
I’m in Franklin. I can sit at your desk, see how you actually work, and give you advice that fits your real situation — not generic recommendations from someone who’s never set foot in your office.
These are starting points—not the whole picture. If you have a technology problem that doesn't fit neatly into one of these boxes, let's talk about it. And after any project, I stay available. If something breaks or you have questions six months later, you can still call me.
How It Works
Initial Conversation
I listen to what’s not working with your current technology setup. No commitment required—just an honest conversation about whether I can help.
Clear Recommendation
I assess your situation and explain what I’d recommend in plain language. You’ll understand exactly what I’m proposing and why it makes sense for your business.
Implementation & Support
I set things up properly, make sure you understand how everything works, and stay available for questions. If something stops working right later, you can reach me.
About
I’m Joe, and I’m based in Franklin, NC.
I spent 20+ years running technology operations for organizations — managing programs, building systems, leading teams, and making sure everything actually worked. Now I bring that same level of thinking to small businesses in Western North Carolina.
You don’t need enterprise software. But you deserve someone who thinks strategically about your technology instead of just selling you the next shiny tool.
My Approach
- Understand how your business actually works — not how I think it should
- Figure out what's costing you time, money, or sleep
- Recommend the simplest fix that actually solves the problem
- Implement it properly so it doesn't create new headaches
- Stay available — because questions always come up later
I don’t sell you more than makes sense for your business and then disappear. I stick around. If you have questions six months after we finish a project, you can still call me. That’s part of the service.
Get in Touch
You don't need to know the right technical terms. Just tell me what's frustrating you or what you're trying to accomplish. I'll figure it out with you.
Other Ways to Reach Me
- (828) 634-1059
- info@backroadcreative.com
- Serving Western North Carolina from Franklin, NC